You don’t want to sound like everyone else. Or worse yet, be pushy or fake. All you want to do is connect with your people and grow your business — but how?

It all starts with your brand.


Your brand is the foundation of all your marketing efforts, communicating who you are, what you do and the values that drive your business.  


And your brand is so much more than your logo.


It’s a snapshot of who you are as well as what you do.  It lives in how you describe what you do on your website, in your sales materials and to your clients. It’s the words you use and how you use them.


It shows your dream clients you get them. You believe what they believe, understand their needs and have what it takes to help them.


It’s an original. Capturing your voice, your talents and your personality, it’s how you stand out in a very crowded market.


It’s everything you need to market your business, your own way.


Real, likable and human, it lets you start conversations instead of sales pitches. And that’s how you grow your business.

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I’m Jeanine Kennedy and I run Humanized Brands.


A brand strategist and copywriter, I take a rather holistic approach to this thing called marketing.


You’ll find no proven systems or one-size-fits-all solutions here. 


Instead, I partner with you to pull in all those things about you and your businesses that make you a true original. I’ll craft your brand messaging into a strong, real-to-life story, then help you build pathways to get those messages out into the wild.


When we work together, you’ll have everything you need to show up, stand out and connect with your people. And when you do this, you’re on your way to building a business that’s real, honest and ready for impact.


My Story


I go by many names. Strategist, writer, wearer of many hats, I’m a fringe thinker and nature junkie who errs on the side of irreverent.


In the beginning, I was a copywriter.  I spent my days coming up with creative ways to get someone’s attention and sell things.  


Soon enough, I found myself behind the scenes, in the middle of all the work that happens before a word is ever written. I worked with businesses large and small to really get clear on who they were, what they offered and what made them different.


I discovered good marketing was so much more than clever words or pretty pictures, but the ability to distill a clear vision into compelling messages. It was at its best when it told a story that was honest and personal, and built real connections to their audiences.


When this combined with an intense desire to do meaningful work and help others do the same, I knew exactly what I wanted to do. So today I’m on a mission to build better brands.  Human brands.


Personal, honest and chock full of personality, these are the brands that connect good people running good businesses to the people who need them most.  Ones that are real, honest and show the world it’s possible to market your business without selling your soul.

Want to learn more?

Ready to jump in and get started?

I’d love to answer any questions you might have. Simply click below schedule your free 30-minute, no-obligation consultation call.